New eco-shop Mimimyne has just launched their range of carefully selected sustainably designed furnishings and fashion for children and parents this weekend at the Spitalfields Show & Green Fair in London; the first chance to see the products away from the online shop.

Mimimyne is an eco-friendly company selling a range of quirky and contemporary quality designer products aimed at children from toddlers to teens. The brainchild of writer and researcher Tabitha Potts, co-author with Daisy Goodwin of Bringing Up Baby: A New Mother’s Companion, Mimimyne aims to fill a gap in the market for excitingly designed, contemporary products for kids which also consider the designer’s and consumer’s carbon footprints, and encourages children to “grow up green”.

One showpiece product is The Rainy Day Box from Creative Charlie – which this weekend won overall winner in the Practical Pre-School Awards 2008 Toys and Games category. The testers said that “everything in the Rainy Day Box was great – its value as a creative resource as well as incorporating flexible and enjoyable activities, whilst helping teach children about the environment.” Mimimyne also stocks Creative Charlie’s Travel Kit, which will appeal not only to creative children but frantic parents too – both kits are ideal for school holidays, car journeys and miserable, wet days.

Another of Mimimyne’s key products is award-winning designer Naomi Dean’s Tiny Footprint Desk. Described by the coolhunter.net as “a cutting-edge young designer”, Naomi’s designs emphasise sustainability. The Tiny Footprint Desk uses recycled office furniture and timber offcuts that would otherwise be dumped in landfill to create a unique and beautiful piece which can be enjoyed from age 7 to adulthood. Her Spin Tables are the perfect size for storing toys, books and DVD’s and offer a lovely, practical solution to the perennial problem of where to store kids’ toys!

Samuel Morgan at Spinifex is the designer of the funky OTO and OTA blackboard/storage unit which is a perfect ‘information hub’ for a family hallway or teenager’s room. He will be featuring his new SPLATT art storage chair for children, on show at the Designer’s Block this September, later this year. Mimimyne also stocks toys from Paperpod which children can paint and decorate themselves to their heart’s content without getting a telling-off!

Meanwhile, for the fashion-conscious child or teen, why not try cutting-edge designer productofyourenvironment’s ‘I Love My Pony’ t-shirt – an ironic take on the ubiquitous ‘I Love NY’ T shirt? Or bag a reversible, reusable cloth carrier bag with their names on, designed by Sally Walton of carry-a-bag? Mothers can accessorise with their own reusable ‘Mum’s bag’ carrier, and save the planet at the same time. Dads will soon get a slice of the action with a Pint and Half-pint father and child T-shirt combo from funky kid and babieswear designer Twisted Twee – with all these products made from organic or recycled cotton.

The clothes range is rapidly expanding with soon to be added Teenytini by JK Lange’s hand-made in the UK woollen outfits for babies and toddlers. Finally, Mimimyne also stocks own brand T shirts, designed in collaboration with 3lotusmedia, featuring quirky illustrated characters Mimi and Myne and their friend Percy the Squirrel.

Mimimyne is a member of Ethical Junction
Read press release on Ethical Pulse

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